As economic concerns continue in the 2025 holiday shopping season, 28 % of consumers to reduce their spending – an increase of 11 % over the course of 2024 – in a study by KENCO to study logistics services.
It is clear that financial affairs are the highest cause of this result, because 58 % of the respondents said that the pricing of the product/inflation is their main attention to holidays, compared to the challenge of second place-the availability of the product-by only 16 %.
Imports and exports are another major stress point, as approximately 9 out of 10 consumers said they are concerned that vacation shopping will be affected by international trade issues, from customs tariffs to shipping route disorders. Fifty -five percent said they believe these complications will be a major reason for high prices; 57 % said they believe that inflation would be a major factor as well.
These results came from the study of “2025 Peak Peak Season Pulse” in Kenco, which surveyed 250 consumers in North America.
To deal with these concerns, retailers may have to make some temptations out of exit. “There will be a greater demand for retailers who make the best possible deal.”. “Retaires and their logistical partners must search for offers of useful value to compensate for high prices, such as the most economical shipping options and simpler return options.”
In fact, 75 % of the respondents have agreed to the investigation that they will choose a free and slow charging option due to a required shipping option for payment and faster. Likewise, the easy revenue was the most influential incentive for charging in determining whether the consumer buys from a specific retail seller (57 %). Seventy -percent two percent said that free shipping to return is the most important incentive linked to the return that the brand can offer.
Consumers also love shopping with brands that provide a deeper vision in the delivery process. Fifty percent said they want to see the map tracking in the actual time, while 36 % wants a 37 % delivery and delivery images. In fact, despite the preferences of many respondents to the cheapest charging options, 51 % said they will be ready to pay a fee to ensure a specific delivery window.
“Don’t underestimate the power of comfort, even in a more tight economy,” said Lin. “Especially if they are buying a gift at the last minute, the buyers want to know exactly when it will be on the threshold of their doors-until they want to control this time frame. For this reason, retailers must make the supply chain from one side to a priority party when setting new projects with their logistical partners.”
