Daniel Ruska wrote:
For many years, the prevailing narrative in the auto industry has been worryingly linear: legacy players are structurally backward; Newcomers, buoyed by electrical purity and software-first ambition, will inevitably win. This explanation was always very comforting. It ignored fundamental economies of scale, underestimated the resilience of existing firms, and treated technological disruption as if it operated outside the reality of industrial implementation.
What we are seeing in reality is far away.
The post DR: Between Disruption and Discipline: Why the Future of the Automotive Industry Will Be Determined in the Boardroom appeared first on The Loadstar.
