Two -thirds of the vacation shoppers will give up price discounts for the date of the guaranteed delivery date, according to market research from the provider of loyalty to the third party (3PL).
While economic pressures continue, consumers are clear about what they want: certainty in delivery, flexibility in service, and confidence outside the exit button. These results come from the annual “Consumer Survey” of Pennsylvania, which was conducted with Dynata in August, which targets 1,000 public consumers in the United States between the ages of 18 years.
According to Radial, brands and retailers can use this research as a scheme to help navigate the peak season that trade and high consumer expectations.
The survey results showed that the consumer expectations were sharply tightened. The percentage of shoppers expected to be delivered for 2 to 3 days increased from 19 % in 2023 to 30 % in 2025. While only 7 % say birth on the same day or the next is a reasonable expectation, this number confirms the effect of Amazon Prime and Walmart+ in setting new speed standards, even if most brands are not able to meet them constantly.
Meanwhile, tolerance has decreased with waiting for a week to 23 %, and only 3 % of shoppers are ready to wait longer than that. In fact, 66 % of consumers say they will abandon a 5 % discount to ensure their delivery window, evidence that reliability is now a driver greater than cost. Among the younger shoppers, approximately one of every three will continue to choose certainty even with a 20 % discount.
Shoppers also want a greater vision of the delivery process itself; Requesting clear and transparent communication after clicking the “Buy” button on the e -commerce site. This means that retailers will find that it is necessary to provide features such as actual time tracking, smooth returns, and consistent updates.
As evidence, 85 % of consumers say they follow their packages at least a few days, with one out of every four times a day, especially young shoppers. Radial said these behaviors reflect the demand for reassurance and control during the delivery trip, which are expectations in all brands and retail dealers.
