Amid economic uncertainty and high prices, consumers search for a cost -cost online shopping experience in 2025. According to Ryder System data, Inc. , It was released this week.
11 companyY The annual standard study on shopping behaviors, expectations and expectations in the United States aims to help brands and retailers to improve sales strategies and supply chain everywhere, according to Rider. The study relies on three polls conducted by Ryder conducted on online shoppers in early 2025: reflection in January in the 2024 holiday shopping trends; Consumer experience survey in March; May of the 2025 holiday season.
“It is a difficult year for brands that are trying to predict the demand,” Jeff Wolpov, the first vice president of e -commerce trade, said in a press statement announcing the results.. “However, one of the best ways to prepare for the coming seasons is to think about the ideas gained from that previous. Our study determines the patterns and trends in purchase, packing, shipping and returns to help direct the strategy. ”
Among the main results:
The savings will pay the purchase of holidays. Free shipping (76 %), holiday sales and discounts (64 %), and free returns (31 %) tops the 2025 stimulus menu to buy holidays, with 94 % of the respondents choose at least one of these. A third of the respondents’ shopping in the store in 2024 was informed to avoid charging fees, and 44 % said they were planning to reduce the spending of 2025 holidays.
Free shipping gains throughout the year. Free shipping remains the highest factor in purchase decisions throughout the year (76 %), increasing by 5 % from 2024 and 12 % from 2023, according to the report. Rapid charging (two days or less) decreased to 15 %, a decrease of 5 % from each of 2024 and 2023. Among the shoppers who pick up online requests in the store, 71 % did so to avoid shipping costs, an increase of 8 % from 2024.
The shopping comparison rises. To compensate for inflation, 48 % of consumers are more shopping throughout the year, exceeding 43 % of those who report less. Relatively, in 2024, it was reported that less than comparative shopping was reported. To buy holidays, 75 % of shopping in 2024.
The flexible loyalty wins. The importance of almost the importance of scheduled delivery (selection of a specific date) has almost doubled, an increase of 15 %, compared to rapid charging, by 15 % decrease. However, the urgency remained a worker in the 2024 holiday season, reaching 29 % of shoppers using capture in the store because it was faster than the standard delivery. 54 % of consumers said they preferred revenue in the store throughout the year, a trend that appeared in the 2024 study.
Omnichannel is necessary. While 45 % was about online shopping during the holiday season 2024 compared to 2023, 25 % reported the opposite. For the 2025 holiday season, 74 % said they are planning to shop in the store, 73 % in the e -commerce markets, 70 % on store/brand sites, 50 % through store/brand applications, and 23 % on social media markets.
“In the economic climate today, Robustomnichanel’s integration is indispensable,” Wolpov also said in the statement. “The results of this year enhance the value of cost -cost shopping experiences.”
