Doug Shoshrt knows a good company when he sees it. Schuchart joined the BECKHOFF UsA in 2007 as a regional sales engineer and has been there since then. Today he is the position of the company’s global intralogists industry, where he leads business development efforts around the world and works with the manufacturers of leading material processing equipment and others at the distribution/loyalty and applications center after parcels. Before joining Beckhoff, Schuchart has done in various administrative roles, sales, engineering for Delta Systems & Automation systems and bus integration.
In addition to his work in Beckhoff, Schuchart is active in industry groups in MHI, including Solutions Community and Conveyor & Solvery Systems (CSS).
Q: How do you describe the current status of automation industry?
A: The global automation industry is accelerating quickly, with new projects that are fueled by continuous labor shortages and the increasing desire to take advantage of artificial intelligence [artificial intelligence] To improve operations. Many industries are struggled to find and keep workers, especially for the roles they require physically, frequent or unsafe. Automation has become necessary to fill these gaps and maintain productivity.
In Warehouse Logistics, the high expectations of consumers the next day until delivery on the same day lead an increase in automation requirements. To meet these demands to achieve faster and stay competitive, companies turn into very automatic solutions to expand operations efficiently.
Q: Given that beckhoff is a German -based company, is it the current commercial policies that affect your business?
A: Companies thrive on stability, and the last uncertainty surrounding commercial policies clearly reduced what was expected to be a strong growth in 2025. While we are witnessing some progress this year, I believe that the last momentum towards resolving commercial issues – which was highlighted through the new framework trade agreement between the European Union and the United States, along with other major major deals – the monks of the method of the way in translator in translator. As these agreements continue, I expect that the second half of 2025 will be much stronger, not only in the United States but through global markets with the return of confidence and the uncertainty.
Q: I worked with some of the largest automation companies in our industry and the most influential. How did your experience as a manager in the sales industry helped you in Bakhouf Al -Alope in providing new automation products to the market?
A: I have a very clear perspective about internal associations after visiting many distribution and loyalty centers, and participating directly with companies that move the industry, and how to resolve automation challenges in the real world. With companies continuing to move between new and advanced obstacles, this practical experience and the teams of identifying and developing innovative products and technologies that meet these needs directly. It is extremely patient to see these projects that bear fruit and see the positive effects of the original equipment (OEMS) and final users in the industry.
Q: I was very involved in the MHI groups, including the transportation, sorting and solution community groups. Why is this important to you?
A: Participation in MHI and its own business groups relate to the same amount of listening as much as it is related to contributing to the conversation. By actively participating in these industrial groups and engaging with both original equipment manufacturers and final users, valuable visions in the direction of industry, growth expectations, and challenges facing companies have gained. This perspective is not only allowed to contribute to a continuous dialogue and help in influencing the future of the industry, but it also enables me to maintain the Beckhoff team enlightened well about the main trends and emerging priorities.
Q: What do you see the next wave of automation and controls?
A: Artificial intelligence has already been included in industrial automation, but their role is to become more important as companies are looking to maintain competition in an increasing market.
There is another major transformation on the horizon, which is to stay away from traditional control cabinets that include industrial devices. This shift will change the control components installed on the entire device in a large way, not only how to design machines but also how people interact with the equipment. Technical benefits such as BecKhoff MX [the company’s cabinet-free automation platform] For final users, including low assignment time, simplified maintenance, and lower requirements for specialized employees to maintain systems under operation, which ultimately increases operating time and greater efficiency.
